Ari Hoffman presents "Influencing Customer Success with Documentation"

From January 17, 2017 6:00 pm until January 17, 2017 8:30 pm
Posted by Art Hoffmann
Categories: Chapter Meeting
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Registration closes at 9 pm on Sunday, January 15.


Using Documentation to Influence Customer Success

Mobile search has forever changed the way consumers and companies interact.

Buyers no longer want to be sold to, they want to self-serve and find the information they want, when they want it, and in the channel they desire. Documentation has a new power: allowing companies to touch the customer at every step of their journey (from pre-sale and purchasing to becoming product experts). Monitoring how customers use the documentation offers analytics on exactly what they want at every stage.

You will learn how to use documentation to influence both the pre-sale experience and your company’s ability to retain your customers, turning them into product experts and brand promoters. Your docs will improve Google search results, brand authority, control the conversation around your product, and strengthen the customer’s experience from A to Z to A again.

This is an actionable insight-driven course to enhance the power of your documents!

About the Speaker

Ari Hoffman prioritizes customer success at the heart of all business endeavors. As the official Success Fanatic at MindTouch, Hoffman focuses on actionable insights that increase customer success rates while deepening core relationships. Brought in for his collaborative approach to business and his influence in the startup community, he has had a significant effect on the MindTouch customer/partner base. From ‘Shark Tank’ to the FedEx Small Business Grant Contest and Dream Big America Challenge, Hoffman has seen it all.

Location and Parking

7 Hutton Centre Drive
Santa Ana, California 92707-5794

There is another DoubleTree hotel nearby, so it's easy to accidentally go to the wrong location if you do a search for "DoubleTree on your phone, instead of searching for the exact address!

The DoubleTree Club offers complimentary valet parking.  If you prefer to self-park, tell the valet that you're at the hotel for an OCSTC meeting and ask if you can park yourself.

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