Pam Coca presents "Crackin’ the Code: Applying QR Codes to Technical Documents"
The phenomena of the second screen doesn’t just apply to people tweeting while watching television; it applies to end users as well. Using QR codes will help technical communicators and marketing professionals engage these multidevice, multitasking users.
A QR code is a square filled with small, randomly placed black boxes that resemble a maze gone mad. Often the code contains a URL that someone wants you to visit, but instead of typing the URL, you snap a photo of the QR code (using a special app) and the URL or video then displays on your screen. Sometimes they work. Sometimes they don’t. Some are so slow to respond that you give up before you get where you thought you wanted to go. Why?
This presentation will show you the good, the bad, and the ugly of QR codes:
- When to snap them and when to avoid them
- What to expect from them
- How to create your own and make them pretty
- How to use them for everyday business
- Why some marketing via QR code works and some doesn’t
- How they work, their anatomy, and error rate/forgiveness of a QR code
- How to break free from the boring, square QR code
Join us for a fun exploration into the world of QR codes! While not required, download a QR code reader for your smartphone or tablet prior to the meeting to participate in interactive parts of the presentation.
About the Speaker
Pam Coca is an award-winning technical writer and documentation specialist. An ex-nurse, she transitioned to medical-technical writing in 1998. She is currently employed at Compressus Inc., a software development company, whose product connects disparate imaging systems and databases to a single worklist. Pamela is solely responsible for all of the company’s technical, professional, and marketing documentation.
Pamela is an experienced professional speaker, trainer, and journalist who has received awards in technical writing, web design, and public relations. She also owns and manages Write-on-Communications, a consulting firm based in southern California, specializing in content development and graphic design for print and online. She is a regular contributor to the Institute of Scientific and Technical Communicators (ISTC) quarterly journal, Communicator. Pamela recently presented at MadWorld 2014.